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      <title>University of Aix Marseille III</title>
      <description>&lt;p&gt;A research paper from the University of Aix Marseille III in France describes the different factors that can improve the click-through rate of online advertising. The paper describes the positive contribution of targeted ads, increased picture size and the use of attractive image ads in a page.&lt;/p&gt;</description>
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      <pubDate>Sun, 30 Nov 2008 05:00:00 GMT</pubDate>
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